Project Request Clearly define and document scope, objectives, timelines and deliverables. Key information includes, but is not limited to: Total number of emails and versions When the project is due to the client? (not launch date, client in-hand date) Is this a dynamic or static campaign? Is there personalization or dynamic content required? i.e. MovableInk […]
Development
Harmony Documentation
Harmony Harmony Basics: PDF Naming Conventions: Article Accessibility & ADA Compliance Email Accessibility Training Materials: DOC, PDF Coding for ADA Compliance Checklist: PDF ADA Coding Outline: PDF, DOC FreeMarker Harmony FreeMarker Guide: PDF FreeMarker Personalization: DOC Unsubscribe & Opt Out Unsubscribe Link Process for Agencies: DOC Opt Out URLs by Client: XLS
SYF Email Build Kit
What to Provide for Development: Sliced images Packaged native files Low res reference PDF Agency Brief information Comm codes for each email Mailing list ID Harmony campaign ID Folder name Workfront reference number PO number (if working with a vendor) URLs for all click-throughs What to Provide to Client on Workfront: ADA Checklist Agency Brief […]