Google Campaign URL Builder Tool

 

utm_source parameter is mandatory

Generally use the domain (.com, .co.uk, .net at the end) as a source name, if possible.

For example: facebook.com, twitter.com, linkedin.com, etc

The utm_source, utm_medium, and utm_campaign parameters are strongly recommended to use but technically only the utm_source parameter is required.

Yes, you should use a + (plus) sign between the words in your campaign name and you’ll see a space in Google Analytics instead of an underscore. Plus (+) signs translate into spaces in your Google Analytics reports.

Default Channels

Direct

Source = Direct

Medium = (none) or (not set)

 

Organic

Medium = organic

 

Social

Medium = social

 

Paid Social*

Medium = paidsocial

 

Email

Medium = email

 

Affiliate

Medium = affiliate

 

Referral

Medium = referral

 

Paid Search

Medium = paidsearch, ppc, cpc

 

Display

Medium = display, cpm, banner

 

* Must be custom set as a channel in Universal Analytics.

** All channels are current as of Universal Analytics, not confirmed in GA4 as of 11/3/20